I grew up fishing all around Wisconsin with family and friends.  Anything from the shore to boats, lakes to rivers, and everything in between.  After spending 4 years in the Army, in what was basically the middle of the desert, I came back home and basically started from scratch on all my fishing gear.  What started off as a hobby of shore fishing quickly evolved into "I need a boat" kind of fishing.  2023 was the year that I made that happen and bought my boat.  A 2023 Tracker Pro Guide V-16. From there my hobby quickly became an obsession.  From finding new places to fish to the countless adjustments and upgrades to my boat and gear.  What began as an obsession quickly became a calling. I spent years refining my gear and my process, and Ben’s Brandless Baits is the result of that dedication. To me and many others, fishing is more than a sport; it’s the ultimate escape. It’s where the noise of the world cuts out, and the focus is purely on the catch.